Success of McDonalds Research Paper Example | Topics and Well Written Essays - 1250 words - 2

Success of McDonalds - Research Paper ExampleImpact of planetaryization and technology changes Globalization has a critical impact on McDonalds activities and expansion all everywhere the world. The company has affected the eating lifestyle of people all around the world. With the advent of globalization, the company became qualified to expand its market, thus, increasing its revenues and sales. The corporate model of the company and its expansion symbolizes globalization in a unfeigned manner. There is variation in menus that the company offers all over the world while keeping plaza values and brand of the company intact and constant (Watson, 2006). However, any change in the local and the global economy leads to changes in the financial performance of the company. The company has the aggressive international expansion, and with this, it is also very in the raw towards the economic slowdown in other nations. Due to its global presence, McDonalds has to focus on somebody proble ms of every nations economy in which it has its business. For instance, in the US and Europe, the major markets of the company atomic number 18 facing economic slowdown due to which overall operations of the company are affected. technical changes become a vital impact on the operations of the corporation worldwide. In regularise to enhance the get of the customers and drive increased transactions, the company adheres to implementing advanced technologies for the efficiency of the labor self-order kiosks, updating the point of sale system, and instalment of hand-held order devices. All these technologies were not available in old franchises of the company of the earlier times. Technological changes are related to bringing in innovation in processes as well as products. For instance, with the feeler of the technology of touch screen and use of swipe cards for making payments, the company also announce in 2011 to make use of touchscreen technology and swipe card system at their restaurants in order to increase operations efficiency and gain knowledge about the food ordering habits of its customers (Gilbert, 2008). I/O model and resource-based model Industrial organization model studies the external perspective for developing a outline of the company and earns above-average returns. The first step in the model is to study the industrial environment. The fast-food industry is a highly fragmented industry, and new markets in developing countries support the growth of the industry. Today, there is an increasing awareness towards health, and the powerful and organic food is driving attention of food lovers around the globe. McDonalds emphasizes on three cardinal areas restaurant reimaging, service enhancements, and menu innovation. Thus, the organic and healthy food industry can be the dinky industry which has the potential for above-average returns.